Privacy Policy

This Privacy Policy explains how Emotional Support Animal LLC (“Company,” “we,” “us,” or “our”) collects, uses, and shares your information when you use esaletterillinois.com (the “Site”) and the related intake and provider-connection services we offer (collectively, the “Services”).

This Privacy Policy is incorporated into our Terms of Service and forms part of your agreement with us. Capitalized terms that are not defined here have the meaning given to them in the Terms of Service.

1. Information We Collect

Information You Provide

We collect personal information that you choose to share with us when you use the Services. This can include:

• Name and contact details, such as email, phone number, and mailing address
• Information about your housing and your request, such as your city, housing type, and the nature of your inquiry
• Demographic information, such as age, gender, and language preference
• Messages, correspondence, or referrals you make through the Services
• Content you submit through forms, surveys, assessments, feedback, support chats, or other communications

We use this information to operate and improve the Services, fulfill your requests, personalize your experience, and communicate with you.

The Site does not sell letters or process payments. If you choose to proceed to a consultation, purchase, or letter, payment and related financial information are collected and processed on the Company’s platform at the point of purchase, under the privacy terms presented to you there.

Information from Third Parties

We may receive information about you from third parties that help us operate or improve the Services. This may include details such as your name, contact information, or profile data when you interact with the Services through another platform or account. The information we receive depends on your privacy settings with those third-party services. You can manage or disconnect these connections through the settings of your device, platforms, and accounts.

Automatically Collected Data

When you use the Services, we automatically gather:

• Device identifiers, such as IP address, device ID, OS version, browser, and device type
• Browsing activity, such as pages visited, time spent, and referring URLs
• Location data based on your IP address or device (some features may not work properly without access to this data)
• Interaction data, such as preferences, access times, click paths, referral and exit URLs, and navigation patterns
• Diagnostic logs, usage metadata, and error reports

Retention

We retain your data for as long as necessary to provide the Services, meet legal obligations, resolve disputes, and enforce agreements. We evaluate retention based on data type, account activity, and legal and commercial needs. Sensitive data may be subject to shorter retention periods.

2. Use of Information

We use your information to:

• Operate, maintain, and improve the Services
• Connect you with independent licensed providers in our network and facilitate your request
• Personalize the Services, remember preferences, and provide specific functionality or features
• Serve relevant content or advertising
• Deliver promotional content, renewal reminders, relevant news, or special offers
• Send notifications, confirmations, promotions, and support messages
• Contact you with Service updates or Service-related announcements
• Improve content and performance, and develop new features
• Monitor and analyze traffic, and diagnose and troubleshoot technical or operational issues
• Evaluate how users engage with the Services
• Maintain security, protect users, and detect fraud
• Comply with legal and contractual obligations

You can opt out of promotional communications, though some Service-related messages may still be sent, such as billing notices or account updates.

3. Sharing of Information

We may share your information with:

• Independent licensed providers in our network, so they can review your request and determine whether to evaluate you
• The Company’s platform and our affiliated entities under common ownership or control, including to schedule and complete a consultation, purchase, or letter you request
• Service providers and vendors who help deliver the Services, such as hosting, billing, customer support, and messaging platforms
• Advertising and marketing partners, to measure and improve campaign effectiveness, deliver relevant content and promotions, and conduct remarketing and engagement analysis
• Legal authorities or government entities, to comply with applicable laws, regulations, or legal processes, or to protect the rights, safety, and property of our users and others
• Business transferees, in connection with a merger, acquisition, financing, asset sale, or other business transition
• Other parties when you provide consent or direct us to share your information

We do not sell your personal information for monetary compensation.

4. Cookies and Similar Tools

Our Services use cookies and other similar tools to support core features, measure usage, and enable personalized content. Cookies may store:

• Session data and authentications
• User data, preferences, and personalization
• Performance and usage data, such as activity logs, pages viewed, and items clicked

We also use these tools to track activity on the Site, including incomplete intake submissions and abandoned carts, which may be used to send reminder messages by SMS or email. Communications by SMS are also governed by the Mobile Terms in our Terms of Service.

We may use cookies or similar tools provided by other platforms to measure engagement and improve marketing effectiveness. These tools may collect aggregated or anonymized data unless you have provided consent otherwise.

You can configure your browser to manage cookie preferences. Some cookies are essential and cannot be disabled without impacting core functionality.

5. Your State Privacy Rights – “Do Not Share” Requests

If you are a resident of California or another state with applicable data privacy laws, you may have certain privacy-related rights, such as the right to:

• Opt out of personalized advertising or data sharing
• Access, correct, or delete your personal information
• Request data portability
• Limit the use of sensitive data
• Appeal a denial of privacy-related requests

Certain protected health information may be exempt from these laws. We will not discriminate against you for exercising any of these rights. To exercise any of these rights or submit a request, email us at [email protected] with the subject line “Do Not Share” or a similar description. We may request additional information to verify your identity before fulfilling your request.

We do not sell personal information for monetary value. Any sharing we conduct is limited to what is necessary to provide and improve the Services, comply with the law, or facilitate analytics and marketing efforts consistent with your preferences.

6. Children’s Privacy

The Services are intended for individuals who are at least 18 years old, consistent with our Terms of Service. We do not knowingly collect personal information from anyone under 18, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can remove it.

7. Data Transfers

By using the Services, you consent to your data being transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.

8. Security

We take reasonable steps to safeguard your data, but no method of electronic transmission or storage is 100% secure. We encourage you to use secure practices when accessing the Services.

9. Changes to this Policy

We may update this Privacy Policy at any time. Changes will be posted on this page and, consistent with our Terms of Service, become effective 30 days after we post them. Your continued use of the Services after that means you accept the revised policy.

10. Relationship to Our Terms of Service

This Privacy Policy is part of and governed by our Terms of Service, including the governing-law and venue provisions in those Terms. If a provision of this Privacy Policy conflicts with the Terms of Service, the Terms of Service control.

11. Contact Us

For any questions or concerns about this Privacy Policy, contact us at [email protected] or 312-766-4559.